The Good Web brings together marketers, brands, and causes to share their secret ingredients of success for building awareness and participation around movements they believe in.

These pioneers use every online feature available to communicate and build community for the good of humanity and planet. Social networking, games, mobile, email, micro-blogging all add up to a multi-channel, real-time advocacy program that is accessible to millions.

Speakers will highlight several aspects of their process and success with online marketing while providing us with the answers to three fundamental questions:

1. What tools, tips and techniques are you using to get your message out (especially new ones that most people haven't heard of)?
2. How successful are those techniques (alone and together), and how do you measure their success?
3. How do you balance business and responsibility (how do you pay for what you do)?

Most importantly, attendees will learn practical steps they can use today, not 6 months from now, to help build the support and participation that they’ve always wanted to achieve.

Official Event Of

Host

	Olivia Zaleski Environmental Journalist CNN, The Business of Green The Business of Green

	Ken Rother President/COO Treehugger treehugger.com
	Dave Kingsbury Senior Cognitive Anthropologist Crispin Porter + Bogusky cpbgroup.com bcycle.com
	Andrew Davison Chief Marketing Officer B-cycle cpbgroup.com bcycle.com
	Jason Rzepka VP, Public Affairs MTV Networks / MTV360 itsyoursexlife.com
	Cindy Gallop CEO and Founder If We Ran The World ifwerantheworld.com
	George Stewart Executive Vice President Demand Media livestrong.com demandmedia.com
	Thomas Gensemer Managing Director Blue State Digital my.barackobama.com bluestatedigital.com
	Raffi Krikorian Founding Partner Synthesis Studios wattzon.com synthesisstudios.com
	Katherine McLane Communications Director Lance Armstrong Foundation livestrong.org

Venue

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Join us at the SVA Theatre, a newly renovated masterpiece in the Chelsea District of Manhattan. With refurbished interior and exteriors, this historic theatre was given a complete masterful overhaul by graphic design legend Milton Glaser. The theatre boasts two big screen auditoriums equipped with D-Cinema and Dolby Surround and a sheltering digital marquee with kinetic sculpture that "comes to life" every hour on the hour.

Wi-fi Access

Wireless access will be provided for free, courtesy of the School of Visual Arts.

Directions to the Venue

333 West 23rd Street
New York, NY 10011
(between 7th and 8th Ave)

By Subway
C, E, F, V, 1, PATH

By Bus
M20 and M23

Weather Conditions

According to the Farmers Almanac, the temperature and weather in New York City on September 25th will be in the high 60's during the day and quite possibly down to the low 50's at night. There is also a possibility of rain showers and a cool breeze so bringing a light raincoat might be a good idea.

Dress Code

Don't pull out your suit but do dress comfortable and confident. The dress is business casual/casual. Do Wear: Blazers, jeans, khakis, dresses, skirts, tshirts, or button down shirts are all acceptable.

Cancellations and Refunds

All cancellations will be subject to a $50 cancellation fee until September 15, 2009. After that date, no refunds or exceptions will be made.